ADVISORY

Distribution strategies in Italy and Korea have their own characteristics which make them unique. A good knowledge of these markets and their major players are required to guarantee the success of a “Brand” when entering into them, in terms of both revenues and “Brand” values.

There are a lot of distribution channels but none of them is adapted to each “Brand” or product category. That’s why a good analysis of the market and the “Brand” to be launched is more than necessary, and this is why ITAKOR offers its consulting services and its network of contacts with agents, distributors and wholesale customers.

Thanks to its professional network among the major Korean retail distributors, ITAKOR is in charge of finding those who can be the most consistent to the Italian SME activity, and who can sell and distribute the Italian “Brands” in the best possible conditions. Licensing can also be considered to launch Italian brands in Korea, because it allows license-owners to make products more suitable with the Korean market if necessary, but still under the supervision, approval and control of the Italian mother Company owing the “Brand”.

The launch of Korean «Brands» in Italy will take place having a direct involvement of ITAKOR as a distributor, and deeply using its agents’ network. Both e-commerce and traditional retail have to be considered priority investments for ITAKOR, based upon the partnership agreements that will be signed.