FASION & TEXTILE

Fashion goods have practical and aesthetic values. The former centers on the physical aspect of stability, comfort and functionality, while the latter focuses on aesthetic values and design.

Along with practicality and design, Fashion goods have been increasing their added value given the strengthening of “Brand” popularity, visual beauty, self-satisfaction, trends, design, and materials.

Korea’s Fashion Industry is showing high growth through continuing efforts to create value. The market has grown steadily. Thanks to the growing influence of Korean pop culture - which is spreading throughout the world in the form of K-pop - and TV dramas (and their influencers), Korean Fashion is now a global trend leader.

Korea has traditionally developed a true passion for “Made in Italy” Fashion products. All major Italian “Brands” are already present in the Korean market, but there is also a growing interest for medium sized Italian companies producing real “Made in Italy” collections in the categories of: menswear, ladies wear, shoes, small leather goods, large leather goods and accessories.

These Italian companies do not have sometimes the financial structure, the culture and the connections to enter into the Korean market with a fully owned subsidiary, but there are real opportunities to connect them to Korean distributors in order to achieve a presence and a steady growth in the market.

The Korean Fashion market is expected to grow steadily with progress in diversification, segmentation, and integration along with increasing demand..

All “Made in Italy” Brands have thus a huge opportunity for growth. As Fashion apparel shifts to a diverse-type, small-quantity production structure, the markets for Fashion apparel are expected to be diversified, segmented, and converging to eco-friendly products, highly functional, design oriented, smart, and highly sensitive products.