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South Korea has to be classed as one of the world’s great economic success stories.

Younger generations have developed a global state of mind and require more and more international brands. “Made in Italy” – same as everywhere – has become a synonymous of quality, design, innovation.

As a consequence we have clear trends in the scenario of the Korean market for the previously presented product categories:

Growing importance of all Italian “Brands”, not only the “big ones”

Korea is becoming a major player for Italian Fashion, and it is going to be a growing market in the next years

Due to the average prices, and the characteristics of distribution, Korea is a highly profitable market for Italian exporters

Italy ranks #21 in the world in export to Korea, and it is the 5^th European supplier with a share of 9,9% of total EU export. If we consider only Italian SME, the best exported products are Fashion Apparel and Leather Goods, counting in total for 65% of total SME export to Korea.

When in Seoul you will see in the best stores’ windows not only the Luxury “Brands” products. Korea has a true passion for whatever is coming from Italy.

South Korea ranks at the top worldwide for personal safety, labour safety, easiness in doing business, health care and has one of the highest life expectancy.

“Made in Italy” is extremely appreciated by the Korean consumers that, also thanks to a very high personal average spending power will continue to buy Italian products